A common line among the leadership in our company is “Drinks and treats are our commodity, but what we are selling is an experience.” But what exactly is the Thirst experience? The Thirst experience is stopping by the shop for a drink, and leaving feeling happier than before. The experience is what differentiates Thirst from our competitors. The experience is made up of a warm and genuine greeting upon arrival, inviting smells of cookies and FREE popcorn, focused and simple menu design, and much more. When our customers think of Thirst, we want them to remember the experience they had, not just the delicious drinks and treats.